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Winmark Wines Icon 72 wine label design

In 1972, the first vines were planted with the Penfolds clone on this site. This is Winmark’s most premium wine, produced exclusively from the precious, hand-picked fruit of Block 4.

The 72 illustration is created from an aerial photograph taken of the block, with the vines drawn and printed using a high-gloss raised varnish, giving it a very premium finish. This label is Winmark’s only dark label, and the monogram on the matte black capsule is embossed to enhance the exclusivity of this product.

Icon 72 bottles on shelf photographs by Justin Aveling

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